There’s something that’s been bothering me for a really long time now, and it’s about time I shared.
It’s the way
everybody has started using the word so. They’re using it all the time.
People of all ages, from coast to coast, north to south, overuse this word,
but it is especially prevalent in among the under-thirtysomethings, i.e., Generation MySpace.
Spacers are using
the word so instead of um or y’know and sometimes but, and what’s even
worse, it always comes out in a really flat note
an octave or two lower than the rest of the sentence. It makes everyone sound vaguely Chinese.
It can be delivered in a long, barnyard sound, with extra syllables thrown in--seeeyyoooowwwwww--or a
short, sharp yelp, like an airhorn blast, or Homer Simpson’s “D’oh!”
So gets arbitrarily tacked onto the end of a sentence; used to string sentences together; sometimes it is the sentence. You’ll hear it bleat from the sticky glossed lips of young
women everywhere yabbering vacantly on their cell phones. “Sooooo. Yeah,
where are we meeting later?” “I just got out of work, so.” It’s used to fill in a void, to provide a declarative end to an uptalker’s statement (“I don’t think he’s going to show up? So...”). It can suggest an apology, a challenge, or a studied nonchalance. Whenever someone on the street is coming towards me yakking on their cellphone, I place a silent bet with myself that just as just as they pass by, they’ll say it. And about 9 out of 10 times they do! Are they doing it on purpose? Am I causing it? I’m not so sure anymore.
I hear it absolutely everywhere. I’m walking
down the street and this guy behind me says to his friend, “I like Shake Shack
but there’s usually a wait but it’s worth going online to check first, so.”
I’m at the hair salon and I hear a hairdresser instruct his
client, “Just shampoo and leave it in, you don’t really have the kind of hair that
needs layered conditioning, so.”
And I just want
to scream, “So WHAT???”
It’s driving me a
little bit crazy, in case you haven’t noticed. In fact, it’s been tweaking my
nerves for well over a year. I’ve always been sensitive to other
people’s verbal tics. Like, I once knew a guy who ended all his sentences with “… but
still.” As in, “I thought he was going to call me at 3, but still.” And this girl who had a stutter, so used to run up to every sentence with “But though...” Sometimes she’d get stuck: “But though, but though, but though...” God bless ’er, she couldn’t help it. But there was this other girl with a broad, flat California accent who had a way of ending “-ing” words with “-een”. Once she listed all the
activities she was looking forward to in an upcoming action-packed vacation:
“We’re going hikeen and fisheen and bikeen and golfeen and horse-back rideen
and swimmeen and kayakeen…” I had to stop being friends with her, it was so annoying.
Now I am being
driven crazy every day by this irritating Tourette’s-like tic that the whole world seems
to have adopted. I hear the superfluous so whenever people on reality shows are talking to camera.
I hear it on the radio and TV news whenever people are being
interviewed. I hear it said by the British—seeewww; the Australians—soooooiiee; the
French, the Arabs, the Pakistanis. Everybody has their own unique little phonetic
flourish. I’ve even heard it scripted into commercials, movies and TV shows. If you want a
classic example, check out this clip from The Office, when
David Brent makes an ass of himself with The Dance. See if you can count the
sos.
And I love The Office. But still... But though... It’s sooooo annoyeen!!
UPDATE: Now this is a perfect example. I love Emily Gould, I really enjoy her writing on gawker. As this clip started I thought, God I hope she doesn’t say it. We get three-quarters of the way through, no so. And then, ack! Out it comes. For no reason. It didn’t need to be there.
Can’t everybody stop? Pretty please?